Page 56 - September - October 2015

Yummy News Flash: Debonairs Pizza

and Steers Revamps Restaurants

By Muchiri Muchoki

Debonairs Pizza and KPMG and Nation Media Top 100 Manager, the team behind the
Steers re-opened their SMEs in Kenya, as well as number Steers brand prides itself on quality,
revamped restaurants on 1 in Working Capital Management. variety, and excellent customer
Ngong Road on the first In addition to this, both of the service throughout the 6 restaurants.
weekend of August 2015. company’s brands were awarded She notes that Steers is one of the
East African Super brand status for leading quick service restaurants
According to Muthoni Gitahi, 2009-2011. in Kenya, with the widest range
Hoggers Ltd. Group Marketing of flame grilled burgers, tasty fried
Manager, the new outlets have new Hoggers operate 6 Steers Restaurants chicken, grilled chicken and excellent
equipment, new operational
technology, and better
facilities, which will enable
us to provide better service
in store and on deliveries.

“In addition to this, we
are sure our customers will
enjoy the ambience, which
reflects the new global look
for the Steers and Debonairs
Pizza brands, as they enjoy
their meals with us,” says
Muthoni.

Hoggers Limited has been

involved in the food

industry for well over

20 years. In 1996, the

company was appointed

as Steers Regional Licensee

for Kenya, and in 1997, it Nurdin Ajania Chairman Hoggers Ltd. officially opens the newly refurbished
obtained the same regional Debonairs Pizza & Steers outlets along Ngong Road
license from Famous Brands

for Debonairs Pizza. and 3 Debonairs Pizza Restaurants, chips.

all located in Nairobi. “We also

“We are proud that our products have a factory where we have “With Steers it’s not just about the

and services have won the hearts many years’ experience in baking, burgers or the chicken. It's about

and minds of people over time - meat processing, and production of helping people get over the Monday

over the years, our brands have fresh sauce and juice. In November morning blues. It's about sharing

received various awards,” notes of 2014, Hoggers Limited acquired good food with friends - whether it's

Muthoni. East Africa franchise rights for Ocean a quick bite or a fun filled occasion.

Basket, a family sea food restaurant It's about giving you a little pick-

In 2008, Hoggers Limited was that focuses on great value and great me-up when you’re having a long

awarded Steers Licensee of the Year. food,” says Muthoni. week. Steers is definitely the place

And that is not all; the following you want to be when in need of a

year, the company was recognized Steers, Debonairs Pizza and Ocean quick, tasty meal, a fun time with

  54 as one of the top 20 SMEs in the Basket the kids, a meeting with colleagues

region, and came number 16 in the According to the Group Marketing or on special occasions with family

Commerce & Industry September / October Issue 2015