Page 42 - october issue magazine

Launch
Ryce East Africa
Enhancing Customer Experience
By Mathew Ndeti
Motor vehicle dealer
Ryce East Africa,
have launched
their upgraded
service centre in Mombasa in line
with General Motors East Africa
(GMEA) service standards. The
newly upgraded facility which
cost the company over sh10 M,
is part of an effort to enhance
customer experience through an
internal programme termed GM
Difference.
Speaking at the launch
ceremony, Ryce East Africa
Chairman, Mr. Sameer Merali, said
that the upgraded facility will provide long run to cater to these markets.
enhanced customer experiences
in service support. He further
added that the facility would go a
long way in creating new business
opportunities in the coastal region.
“The facility that we have
launched here is an indication of
Ryce East Africa’s strategic growth,
as we plan to tap into the various
business opportunities within the
coastal region and the neighboring their outlets in order to provide
markets. Our new service center customers with exceptional service
 40 is fully equipped to handle a large
number of customer requirements
at great convenience, providing
enhanced customer experience and
superior after sale service support,”
said Merali.
The company is planning to
open up new service centers in
Malindi and Lamu by 2017 in order
to increase its service offerings to
customers in the coastal regions as
part of their strategic business plan.
Mombasa County is very important
to GMEA because it is a strong
commercial hub within the coastal
region. The county also serves as a
gateway to other key markets and
will be useful to the company in the
Rita Kavashe, the Managing
Director General Motors East Africa,
pointed out that the company
had embarked on a series of
partnerships with its dealers in order
to enhance the services offered at
the dealership outlets.
“All these efforts are in line
with GMEA’s commitment to work
closely with all its dealers to improve certified company. The company
support at great convenience,” said
Rita.
Ryce Motors
(E.A) M.D Mr.
V.N Srinivas (left)
M.D GMEA Rita
Kavashe (2nd
left) Ryce Motors
(E.A) Chairman
Mr. Sameer
Merali (Right)
GM Channel
Development
and company
secretary General
Motors (E.A) Julius
Mwangi
She added that the launch of
the service centre would open up
opportunities for the company to
market its products to the wider
East African region through the
Mombasa Port.
“The East African region is
currently full of opportunities
for growth and development,
with a rise in the middle class
population, fueling the region’s
growth and transforming
automotive industry. It is by
establishing ourselves strategically
through offering top notch
brands, regular
innovations and global
customer experiences that will
keep us ahead and retain our
leadership position in the market,”
noted Rita.
Ryce East Africa Ltd, which
has been in partnership with
GMEA for the last 30 years, is a
pioneer member of the Sameer
Group and an ISO 9001:2008
is also the main dealer for General
Motors products including Isuzu
and Chevrolet and provides
essential after sales services.