Page 15 - november issue NO.24

Manufacturing

washing liquid and scouring “I am confident that once an end
powder for dishes. user picks our product and uses it,
he or she is guaranteed to come
Foreign brands have back, for our quality is equal to,
dominated the region’s shelves or even better than that of all the
for years. People have grown similar products on the shelves,”
up hearing about them and
they even use names of some to come back, for our quality is Spear supermarket. Plans are
foreign products to refer equal to, or even better than that underway to partner with many
to general products, which of all the similar products on the other supermarkets.
might be a challenge for local shelves,” he notes with a smile.
manufacturers. Despite this, On the strengths, Thacker notes
Mr. Chintan Thacker (Managing The supply of the brand has that his organization has very strong
Director) Vivek Investment feels started from the bottom to create personnel that are dedicated to
that Kenyans have reached a demand and is already available at ensuring the high quality of the Ezee
stage where they understand the following supermarkets at the brand is retained. He also points out
quality and they understand that, moment; Chandarana, Choppies, that the relationship between the
by supporting local products, Ukwala, Khetias, Magunas, Society retailer outlets is great and that they
they benefit themselves. stores, Cleanshelf, Skymatt, Space have the right stakeholders. “My
Global , Jamaa supermarkets and biggest strength is my family and
The MD reports good
feedback on quality and Prime Bank congratulates Vivek Investments Ltd.
packaging since the Ezee On the launch of Ezee Brand
brand was launched in June.
“The basic idea of Ezee brand a range of premium home cleaning products.
is to give Kenyan consumers We are proud of our partnership.
international quality 100%
made in Kenya.” The Ezee Head Office - Nairobi:
brand targets both the high Riverside Drive
end, medium and low end
consumers, for the product is Pilot Line: (020) 420 3000 / 0719 090 000
of the best quality and it is fairly Fax: +254 (020) 445 1247
priced.
Customer Care: (020) 420 3222
Mr. Chintan has been in the Email: customercare@primebank.co.ke
manufacturing of products such
as Nakumatt cleaning products   13
for the last 4 years. He says that
the processes and qualities of
the Ezee brand are thanks to the
guidance from Nakumatt.

To ensure that the Ezee
brand succeeds, Vivek
Investment Limited has
embarked on continuous sales
promotions; by one get one
free in selected outlets. These
promotions are set to go for the
first one year. The company also
promises to continue giving the
best quality to the consumers,
100% manufactured in Kenya at
a reasonable price, hence giving
maximum value to the end user.
Value/combo packs are also
part of the long-term marketing
strategy and customers will save
money when they buy them.

“I am confident that once an
end user picks our product and
uses it, he or she is guaranteed

Commerce & Industry November Issue 2016