Naivas Supermarket opens 110th outlet at Tatu City SEZ
- Naivas is located in Eneo at Tatu Central, a Grade A mixed-use retail and commercial office development
Naivas, the country’s leading supermarket retailer, has perche at Tatu City, Kenya’s leading mixed-use Special Economic Zone (SEZ). The retailer opened a branch in the heart of the 5,000-acre new city on Nairobi’s doorstep. The outlet – Naivas’ 110th in Kenya – further expands Tatu City’s amenities and ecosystem, allowing residents to live, work and play in vast green and open spaces without the hassles of long-distance commuting.
Naivas, located in Eneo at Tatu Central, a Grade A mixed-use retail and commercial office development, offers a comprehensive selection of quality products, including fresh produce, household essentials and ready-to-go meals from the renowned Naivas deli. With a commitment to convenience, affordability, and exceptional service, Naivas enhances the shopping experience for residents, workers and visitors in Tatu City and the surrounding area.
“We are excited to enhance the Tatu City shopping experience for residents and surrounding communities,” said Andreas Von Paleske, Chief of Strategy at Naivas. “Our Tatu City branch is a direct reflection of our commitment to meeting the evolving needs of our customers. We achieve this by offering not only an outstanding product range but also by understanding the needs and preferences of those we serve. As the retail landscape continues to evolve, we remain focused on delivering a world-class shopping experience, something that has become synonymous with the Naivas brand.”
Linda Nyaseda, Head of City Management at Tatu City, welcomed Naivas to the bustling community, emphasizing the importance of convenience for residents and workers. “The opening of Naivas at Tatu City fulfills our vision of a fully integrated, sustainable city where people can live, work, and play. We are delighted to see trusted brands like Naivas recognizing the immense potential of Tatu City.”
Eneo at Tatu Central was developed by Gateway Real Estate Africa and is also home to CCI Global’s 5,000-seat call centre; Tamambo, a Tamarind restaurant; CleanFax dry cleaners; Optum Health Pharmacy; I&M Bank; Prime Bank; NCBA Bank; NEXT Group, a Georgian real estate developer; Safaricom Shop; Grand Reserve liquor store; and ViAfrika homeware.
Currently, more than 25,000 people live, work and or study at Tatu City. More than 90 businesses are operational or under development, including Heineken, Dormans, Kärcher, Cooper K-Brands, Grit Real Estate Income Group, Hewatele, Freight Forwarders Solutions, ADvTECH, Friendship Group and Davis & Shirtliff.
