TikTok Strengthens Safety Measures in Kenya: Over 334,000 Harmful Videos Removed in Q3
- Globally, TikTok removed over 147 million videos during the same period, with 118 million detected and removed through automated systems.
As TikTok continues to grow its community in Kenya, the platform remains steadfast in ensuring a safe and enjoyable digital space for all users. In its latest Q3 Community Guidelines Enforcement Report, TikTok revealed that over 334,000 videos were removed in Kenya for violating its Community Guidelines, with an impressive 88.9% taken down before they could be viewed by others, and 93% removed within 24 hours of posting.
Highest Policy Violations in Kenya
TikTok’s proactive content moderation efforts in Kenya highlight its dedication to maintaining a safe and trustworthy platform. The report also shows that in Kenya the policy areas which saw the most videos removed were:
- Integrity and Authenticity: TikTok removed 99.7% of violating videos before any user reported, with 94% taken down within 24 hours. These actions are critical to combating misinformation and fraud, helping Kenyan users engage in a reliable and credible online space.
- Mental and Behavioural Health: 99.9% of harmful content was removed before any users reported, with 96.4% taken down within 24 hours. This reflects TikTok’s commitment to protecting its users, especially younger audiences, from content that could negatively affect mental health.
- Youth Safety and Well-Being: 99.7% of content violating youth safety policies were taken down before any views, with 94.3% removed within 24 hours.
- Sensitive and Mature Themes: TikTok removed 99.5% of inappropriate videos before any user reported, with 95.8% taken down within 24 hours.
A Global Effort with Local Impact Globally, TikTok removed over 147 million videos during the same period, with 118 million detected and removed through automated systems. These efforts demonstrate a proactive detection rate of 98.2%, setting a high standard for content moderation worldwide. In Kenya, TikTok’s localised enforcement of its policies highlights its dedication to addressing the unique needs of its growing user base.
TikTok’s mission to inspire creativity and bring joy is underpinned by its commitment to user safety and content integrity. By investing in advanced technologies, trust and safety teams, and local partnerships, TikTok is building a platform where Kenyans can safely create, connect, and be entertained.
Committed to Safety and Integrity
TikTok remains committed to inspiring creativity and bringing joy while prioritising the safety and well-being of its South African community. By employing dedicated trust and safety professionals and leveraging advanced technology, the platform ensures compliance with its robust Community Guidelines, Terms of Service and Advertising Policies, which apply to all content on its platform.
The full report can be accessed here.
