Tourism & Wildlife Cabinet Secretary Hon. Najib Balala has told an international press conference in Germany that Kenya has stepped up her initiatives to sustain the beach and wildlife products she is known for.

Over 40 Kenyan travel trade led by CS Balala are attending a three-day long International Tourism Bourse (ITB) in Germany to pitch for tourism business in the midst of over 180, 000 exhibitors, who are meeting to discover and negotiate the latest travel industry trends and opinions.

The German market remains among one of Kenya’s key tourist source markets, having recorded 78,388 arrivals last year, a growth of 59.2% from 2017 that posted 49,247 arrivals.

“Sustainable tourism is our key priority, it is a necessity in today’s tourism business and Kenya is making her strides towards this,” said Hon. Balala.

He noted that beach and wildlife attractions remain key tourist pullers into the country, besides other diversified products and, therefore, concerted efforts towards conservation are underway.

“We have a success story on the plastic ban. Kenya is an example to other East African nations and the world for her moratorium on plastic in 2017. The ban has reduced the number of plastics getting into the Indian Ocean waters, thus mitigating the real threat to Marine life,” said the CS.

Kenya has stepped up her efforts on harnessing the blue economy and plastic ban is one of the success stories towards this goal.

He added that under the National Wildlife Strategy, 2030, Sustainability and Governance is one of the key pillars of focus to ensure proper coordination, effective implementation and sustainability of wildlife conservation in Kenya.

Kenya has asserted her zeal on sustainable tourism initiatives, on anti-poaching campaigns, as well as beach management programs to strengthen tourism business.

CS called on Europe, through the European Union, to seriously consider a total ban of the ivory market – currently, the highest market for Ivory is Europe and Japan – and to boost conservation efforts.

Three years ago, Kenya disposed of the largest stockpile ivory at the Nairobi National Park. Subsequently, China banned trade in ivory last year, which is positive news for Kenya, as poaching rates are expected to reduce drastically.



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